In addition to the Bastyr University Seal, we have added a lettermark to use for more informal usage. Learn more below.
Table of contents
Seal
Usage
The Bastyr University seal is for formal use only, to be used by President’s Office and official documents. It is our formal business emblem and is limited to official correspondence, such as:
- Correspondences from the Office of the President
- Diplomas and Certificates
- Admissions acceptance letters
- Printed materials such as letterheads, envelopes and business cards
- Legal and official records binding the University
- Transcripts
Clear Space
The Bastyr University seal should be surrounded by a minimum area of clearance. This area of isolation ensures that headlines, text or other visual elements do not encroach on the seal.
Use the seal itself as the base measurement for the amount of clear space between another element and the seal. Half of the seal is the minimum permitted isolation area and must never be reduced. The clear space should be increased wherever possible. The recommended clear space is a full size representation of the seal.
Minimum Size
Efforts should be taken to ensure that all printed and digital
applications of the seal are legible. The instant recognition of the Bastyr University seal is a constant goal, therefore it should never be reproduced at such a size that it becomes illegible.
Screen: 150 px @ 72 dpi
Print: 28 mm
Reversed
It is possible to use the seal reversed out on a color background (negative version); the color of the background must however ensure good contrast and legibility. A white seal with cranberry or charcoal backgrounds are acceptable negative versions.
Cranberry seal with white background
White seal with cranberry background
White seal with charcoal background
Cranberry seal at 20% opacity with white background *not suggested (remove)
White seal at 20% opacity with cranberry background (not suggested)
White seal at 20% opacity with charcoal background
Restrictions
Incorrect usage of the Bastyr University seal reduces the consistency of the brand. The seal should never be distorted or altered. Below are some examples of improper use of the seal.
Never distort the seal
Never change the color of the seal
Do not outline the seal
Do not rotate the seal
Do not use a background that makes the seal illegible
Never alter the typeface
Never create an alternative disposition for the seal elements
Never use drop shadows or effects
Lettermark
Usage
New to the Bastyr University design family, our goal for the lettermark is to replace most uses of the formal seal. Easy to read and recognize in small sizes, the lettermark will eventually be found in many admissions marketing materials, classroom settings and swag, Use the lettermark for more routine applications, such as:
- Faculty/Classroom Powerpoints
- Fliers for a campus event
- Social Media posts
- Printed materials such as postcards, admissions brochures and event signage
- Digital advertising
- Swag, including mugs, t-shirts and pens
Use the Lettermark alongside the University Logo. Lettermark should never stand alone without one version of the Bastyr University Logo.
Clear Space
Use the “BU” lettermark as the base measurement for the amount of clear space between another element and the lettermark logo. Half of the lettermark is the minimum clear space referred to as a “BU” length. The recommended space is two “BU” lengths.
Minimum Size
Efforts should be taken to ensure that all printed and digital
applications of the logo are legible.
Screen: 150 px @ 72 dpi
Print: 14 mm
Reversed
Incorrect usage of the Bastyr University lettermark reduces the consistency of the brand. The lettermark should never be distorted or altered. Below are some examples of improper use of the lettermark.
Cranberry lettermark with white background
White lettermark with cranberry background
White lettermark with charcoal background
Cranberry lettermark at 20% opacity with white background *not suggested (remove)
White lettermark at 20% opacity with cranberry background
White lettermark at 20% opacity with charcoal background
Restrictions
Incorrect usage of the Bastyr University lettermark reduces the consistency of the brand. The lettermark should never be distorted or altered. Below are some examples of improper use of the lettermark.
Never distort the lettermark
Never change the color of the lettermark
Do not outline the lettermark
Do not rotate the lettermark
Do not use a background that makes the lettermark illegible
Never alter the typeface
Never create an alternative disposition for the lettermark elements
Never use drop shadows or effects
