The university logo is one of the most important elements of Bastyr University's brand. Using the logo consistently will enhance the recognition of the University.
Bastyr University's brand architecture establishes that all departments, units, and schools are part of the brand and must align with the university's visual identity.
The horizontal (one-line) version of the logo is best for use in horizontal spaces. Use this version, with the full university name on one line, when vertical space is limited, or the stacked version may not fit well.
The Bastyr logo with "Seattle" is used to target audiences outside of the region in communications stressing the university's location or when marketing programs offered only at this location.
The Bastyr logo with "San Diego" is used when promoting Bastyr University San Diego outside the region, or in campaigns that focus on programs offered only at this location.
The stacked logo uses the same wordmark and elements as the primary logo, but is oriented for vertical applications.
The Bastyr University Seattle logo is used to promote the Seattle campus, as noted above. The stacked logo is used when the vertical orientation of the logo is best.
The Bastyr University San Diego logo is used to promote the San Diego campus or its distinct programs. The stacked logo is used when the vertical orientation of the logo is best.
Bastyr University (Horizontal)
Bastyr University (Stacked)
To ensure legibility, the logo must not appear smaller than the following dimensions for both the horizontal and stacked versions
Bastyr University (Horizontal)
Bastyr University (Stacked)
To preserve the integrity of the Bastyr University logos, do not alter them. Please do not stretch, condense or change the dimensions of the logo. DON’T alter the placement or scale of the elements, use drop shadows, or change the typefaces of the logo.
