Our Bastyr Brand Platform is based on five components:

  • Vision
  • Mission
  • Core Themes
  • Core Values
  • Pillars

Collectively, they help everyone at Bastyr know the direction the University will take. All content creation going forward needs to be based on our Brand Platform. Use the platform as a “north star,” guiding your intent in communicating both internally and externally. 

Table of contents

Brand Pillars