Guidelines regarding video production help guide your decision-making to deliver high-quality video content to our followers and the public and increase Bastyr's visibility. Video coordination and protocols are set through the university's marketing department. Please contact the office directly if you do not find the information you need below.
Creative Brief Form
Set your campaign objective outcome
Determine your target audience and their goals.
Define the key message to the audience.
Determine the platform and call-to-action
Set location, budget, and timeline.
Capture the essence of Bastyr students and programs
Bastyr has a rich culture of holistic wellness, with our students at the center of research and hands-on training. Use video to convey information about Bastyr's programs and campus lifestyle, from teaching moments to student life.
Composition Do's and Don'ts