Typography

Our visual communications use type families that work together to communicate our story, promote legibility, and inspire action. They each have their strengths. Using our brand typefaces consistently and thoughtfully is important for a cohesive brand presence.

Typography displays the essence of a brand, sets the tone and evokes a feeling.

It’s an effective tool that is a key part of design and impacts our message. NOTE: Only approved fonts are permitted in all
our Bastyr communication materials.

Table of contents

Approved Fonts

Our visual communications use type families that work together to communicate our story, promote legibility, and inspire action. They each have their strengths. We use three primary typefaces: Using our brand typefaces consistently and thoughtfully is important for a cohesive brand presence.
Brand Fonts (Ads, Print, Social Media) Web Fonts ( Bastyr.edu / Landing pages ) All Other Uses ( Microsoft Suite - PPT/Word )
Headings
  • Libre Baskerville
  • Libre Baskerville
  • Palatino Linotype
  • Georgia
Body Copy
  • Myriad Pro
  • Lato
  • Arial
  • Tahoma
Brand Fonts

Bastyr University's brand fonts are Libre Baskerville, Lato, and Myriad Pro. They should be reserved primarily for professional designers and Bastyr’s marketing department to develop external communications for Bastyr University’s various audiences. See lock-ups (settings) below.

Digital Ads

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Print

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Social Media

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

PowerPoint and Word User Fonts

Palatino Linotype, Georgia, Arial, and Tahoma are our approved fonts for using Microsoft Word and PowerPoint. These are accessible on nearly all computers and should not require licensing or installation. Palatino and Georgia closely resemble Libre Baskerville for headings. Arial and Tahoma are similar to Myriad Pro for body copy.

Microsoft Suite

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Web Fonts

Libre Baskerville and Lato are Bastyr University’s web fonts, used for landing pages and pages within the Bastyr.edu domain.

Desktop

Desktop
Heading 1
The quick red fox jumps over the lazy brown dog
  • font-family: Libre Baskerville
  • font-style: normal
  • font-weight: 700
  • font-size: 52px
  • line-height: 64px
  • color: #0D181C
Heading 2
The quick red fox jumps over the lazy brown dog
  • font-family: Libre Baskerville
  • font-style: normal
  • font-weight: 700
  • font-size: 32px
  • line-height: 40px
  • color: #0D181C
Paragraph
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • font-family: Lato
  • font-style: normal
  • font-weight: 400
  • font-size: 18px
  • line-height: 22px
  • color: #484848
Desktop Type Lock Up
Download 
For computer input and output use the font Source Code Pro (download Source Code Pro)
Computer Input/output
For computer input and output use the font Source Code Pro

Font Descriptions

Libre Baskerville

As a serif typeface, Libre Baskerville represents the classic and traditional side of the Bastyr University brand. It is legible, sophisticated, and clean. Libre Baskerville is the primary header font used in digital and print applications.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+<>?:;”[]{}\|`~
Libre Baskerville, Bold
Lato

Bastyr pairs Libre Baskerville with Lato, a sans serif typeface, for website applictions. Lato works well in tandem with Libre Baskerville and on the web due to its robust structure, the balance between letters, and its warm, open feel. Lato harmonizes seriousness and friendliness to support the Bastyr University mission.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+<>?:;”[]{}\|`~
Lato, Regular
Lato, Semibold
Lato, Italic
Myriad Pro

Myriad Pro is a Sans Serif font that delivers a neutral aesthetic that is versatile and adaptable. It has the potential to work in headers and paragraphs, too. Myriad Pro is paired with Libre Baskerville across social media and in ads to convey accessibility and versatility to the Bastyr University identity.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+<>?:;”[]{}\|`~
Myriad Pro, Regular
Myriad Pro, Semibold
Myriad Pro, Italic